I know you fellas are trying to come up with ways for people to feel like the club adds a substantial amount of bonus features and you also mentioned you'd like to really continue to grow the merch market. What if you offered a [small] discount for club members...maybe 5-7%. I know you said in a video that not a ton of money is made off of merch but this may be just another added incentive to joining the club. If not that...maybe offer new merch items to club members first before they go into the public store. Not sure if either of these would be seen as a perk of the club. Thoughts?